I'm Rob Mason and I have over 15 years of bringing to market compelling games, Virtual Reality experiences, mobile apps and digital customer propositions, especially ones with a software and hardware element.
Comfortable at a strategic level defining propositions or at a production level running projects, I excel as the interface between customers or business and technical teams; with my ability to translate each area’s requirements into language the other can understand.
I work freelance on an ad hoc basis; or contracted project by project or on a day rate basis. Find me on LinkedIn.
Currently available 4 days a week from the end of April.
Supporting the initial deployment of the school foundation's websites, covering the foundation itself and 5 individual schools sites all powered by Wordpress. Over time this evolved to include additional sites, including the WooCommerce-powered school shop.
Bringing an award winning photographer's new commercial photography business online - Carlé and Moss, through a custom design backed up by a Wordpress-powered CMS. Nikki is not only a friend, she's an amazing human being and was the photographer for my wedding, so it was an absolute pleasure working with her again.
Working direct for the client, bringing the proof of concept app from Beta to commercially viable product. A nice technology stack of a Xamarin mobile app, so iOS and Android, plus a web API and admin platform. It's a neat little app that allows construction workers to check-in and out of a site, completing health and safety checks, which in turn allows the site manager to measure worker's time on site and evidence HSE reporting.
Photo © Squint Opera Ltd.
Working at the museum's Endeavour Galleries, delivering 3 projection mapped interactives. The really cool bit about the software was it used a touchfoil embedded into the setworks making the physical table into a touchscreen. Then the videos are mapped to a series of physical objects scattered around the table like a telescope or bag. This combination brings the story to life in a very magical way.
Photo © Empire State Realty Trust.
Technical Producer bringing the interactive exhibits to life for the Empire State Build's brand-new Observatory entrance at 20 West 34th Street. I was responsible for running the day-to-day exhibit and CMS production teams from the UK, supplementing the US-based production staff. We delivered a new iconic lighting ceremony interactive experience, wayfinding "Digital Hosts", short form video players and passive marketing projections.
Photo © Buckfast Abbey.
Leading the technical production of several interactive exhibits at the centenary gallery for the famous abbey. Learn the history and daily life of monks and staff at the historic site. Exhibits included an innovative down-projected and mapped book where visitors turn the page by swiping in thin air, powered by a hidden Leap Motion sensor built into the physical book's setworks.
A unique VR game experience working closely with the band Vanishing PoYnt. Rather than make a music video they commissioned Squint Opera to deliver a stunning 80s neon themed game to support the launch of their latest music tracks. I was the producer for the whole project leading the visual design and technical production, including launching the game onto Viveport and Oculus stores.
Photo © National Army Museum.
Technical Producer leading a team that delivered 50 digital exhibits for their new galleries. The audio-visual exhibits range from immersive theatrical projections and augmented reality experiences to projections and interactive screens.
Behind all of this is a content management system that we designed and built to store the digital assets, provide analytics on the usage/performance of each digital exhibit and can be used to launch updates remotely. Some of this data is displayed in the gallery for the visitors and there is the potential to push some of the content and results of the interactives online.
Adastral Park is an icon in the UK's technology history since 1975. We were tasked with helping EE & BT's new partnership come to life through an interactive series of touchscreens, iPads and large screen TVs. The story was to promote the benefits of 4G and EE's commitment to building the best network in the UK and supporting our emergency services with their leading resilient national mobile network. We partnered with Communique Live Ltd who acted as design partner and client liaison.
Photo © Squint Opera Ltd.
We were contracted to create three experiential installations for the Institute of Engineering's newly refurbished headquarters at Savoy Place in London. The work was split into three parts - a 'Field of Energy Sculpture', 'Member's Wall', and the '100 Ideas Wall.'. Later that year, the IET Exhibition App was developed to enhance visitors discovery at Savoy Place, London. It includes an in-built floor plan to help guests navigate around the historic building, locate conference and event spaces and access a daily diary of events, as well as discover more about the hidden history of IET London. Using IoT (Internet of Things) technology, 40 iBeacons are placed at points of interest throughout the interior and exterior of the building, and guests are prompted with push notifications revealing exclusive content about what they're looking at.
Part of a multi-exhibit delivery, the digital Roll of Honour is a 24 screen digital that replaced the original stone monument and encourages guests to contribute through the American Air Museum website by adding photos to the names of those who lost their lives in service. The museum also has an ever-expanding collection of uncategorised images so we created an interactive that enlists the help of the thousands of visitors to become 'virtual volunteers'. The visitor answers YES/NO to untagged images, helping to tag the images in the archive to sort the images into sub-collections. Over time, both exhibits grow and become richer and more informative.
During my time at Rancon as Digital Director I led the delivery of a wide range of limited-time use games for exhibitions and conferences, as well as mobile. Game play ranged from 2D or 3D racing sims, to digital Batak-style touchscreens, to physical interactives using Wii-Motes or Microsoft Kinects. More recently this also included Augmented Reality (AR) and Virtual Reality (VR) games.
Digital Producer for the team that delivered the new visitor centre refurbish in 2013. We had several interactive exhibits, from simple touc screen mosaics, to video players, to the Popp Interactive shown here. This used a Microsoft Kinect sensor to detect people beneath it. The interactive projection then turned the field of leaves into a circle of poppies around the visitor.
On contract with James Ford Design, I worked with the Forestry Commission I helped translate a booklet about owning and managing woodland, into an engaging online experience. This was done through the process of defining the objectives and overall experience; mapping out high level and detailed user journeys; structuring the information architecture and content strategy; and designing wireframes to represent the content in the correct.
Photo © BSkyB Ltd / British Cycling.
I was technical and creative director for two seasons with SkyRide, working collaboratively with stakeholders at British Cycling and BSkyB to oversee the website's contribution to an additional 1,000,000 new cyclists in the UK.
It was my job to establish the client needs; map out and define the site structure, content strategy, information architecture and user journeys; create the necessary specifications and wireframes; manage end user testing; and direct the development, budget and design processes.